About Yavar
Yavar is an enterprise AI company that unlocks business intelligence with industry-specific
private AI platforms. Our platforms act as the chief of staff for your enterprise, turning data into
actionable insights. They are fortified with a responsible AI framework that ensures privacy,
explainability and security.
Role Overview
We are looking for a creative and data-driven Product Marketing Manager to drive the go-to-
market strategy, positioning, and messaging of our AI platforms. This role is perfect for
someone with a passion for technology and a knack for storytelling, helping bridge the gap
between product development, sales, and customer success.
Key Responsibilities
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Product Positioning & Messaging:
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Develop clear and compelling product messaging that highlights the platforms' value to enterprises.
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Translate technical capabilities into business benefits for different target audiences.
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Ensure consistency in brand and product messaging across all marketing channels.
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Go-to-Market (GTM) Strategy:
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Work with product and sales teams to define and execute GTM strategies for new product launches.
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Identify target customer segments and tailor marketing initiatives accordingly.
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Monitor and refine GTM approaches based on market trends and customer insights.
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Content & Demand Generation:
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Create engaging marketing content such as blog posts, case studies, whitepapers, sales collateral, and email campaigns.
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Support demand generation efforts by crafting lead-nurturing campaigns, webinars, and industry reports.
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Collaborate with design teams to develop visually appealing assets that enhance product storytelling.
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Market Research & Competitive Analysis:
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Conduct in-depth research on customer needs, industry trends, and competitor offerings.
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Identify key differentiators to position the platforms as market leaders.
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Gather customer feedback and insights to refine marketing strategies and product messaging.
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Sales Enablement & Collaboration:
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Develop sales decks, one-pagers, and battle cards to help the sales team communicate product value effectively.
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Conduct internal training sessions to ensure cross-functional teams understand product positioning.
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Work closely with product development based on market needs and customer feedback.
Qualifications & Skills
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Experience:
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2+ years of experience in product marketing, B2B marketing, or technology marketing.
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Experience working in AI, SaaS, or enterprise software industries is a plus.
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Marketing & Technical Skills:
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Strong understanding of product positioning, messaging, and go-to-market strategies.
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Ability to translate complex technical concepts into compelling business value.
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Experience with content creation, digital marketing, and demand generation strategies.
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Familiarity with CRM tools, marketing automation platforms, and analytics tools.
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Soft Skills & Mindset:
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Excellent storytelling, communication, and presentation skills.
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Highly creative and analytical, with a strategic approach to problem-solving.
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Ability to work cross-functionally with sales, product, and design teams.
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Self-motivated, detail-oriented, and able to thrive in a fast-paced environment.
Why Join Yavar?
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Shape the narrative of platforms in a rapid evolving industry
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Be part of a collaborative, high-growth environment with a culture of innovation.
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Opportunity to work with top-tier AI and product teams.
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Rewarding, performance-based incentives, and rapid career growth opportunities.
